冈本视频

Market Research & Info Mgmt

Class Number: MARKET 10104198-1 - Market Research & Info Mgmt
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-198 MARKET RESEARCH & INFO MGMT ...learn how to convert marketing related problems into research problems. Utilize the market research process to include creating objectives, determining research methodology, gathering data, interpreting, reporting, and using findings to make recommendations. Quantifying, forecasting, and evaluating opportunities using a combination of primary and secondary data.

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

What will I learn?

  1. Develop marketing strategies
  2. Explain the role of market research as a marketing function
  3. Gather secondary data efficiently
  4. Use qualitative research in conducting exploratory research
  5. Use observation as a means to collect primary data
  6. Use survey research as a means to collect primary data
  7. Develop measurement scales to measure attitude
  8. Communicate research results to client

Class Details

Class Number:
MARKET 10104198-1 - Market Research & Info Mgmt
Location:
冈本视频 Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2026 Fall Session 1

Class Notes

Class Format:

路听听听听听听 Combination of in-person and online instruction.

路听听听听听听 Attend in-person sessions at specified dates, times, and location.

路听听听听听听 Access remaining instruction online.

路听听听听听听 For more info, visit聽.

Course Materials:

路听听听听听听 Digital materials will be available on Canvas by the first day of class.

路听听听听听听 The fee is included in your tuition statement as the 'Digital Material Access Fee'.

路听听听听听听 You can optionally buy a print version of the textbook from the .

Meetings Times

Dates Day(s) / Time Location
8/20/2026 - 10/12/2026 Online
12:00 AM - 12:00 AM
8/20/2026 - 10/12/2026 Thursday
12:30 PM - 3:20 PM
Green Bay Campus Room BT227
Estimated Cost:
$604.00

Cost displayed is based on in-state residency.