冈本视频

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Integrated Marketing Communications

Class Number: MARKET 10104107-2 - Integrated Marketing Comm
Offering Status: Open
Academic Level: Post_Secondary
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Course Description

10-104-107 INTEGRATED MARKETING COMMUNICATIONS ...learn how to create, coordinate, and integrate advertising, public relations and marketing activities for a specific customer or audience. A campaign will be developed and presented.

Course Typically Offered

  • Fall
  • Spring

Most 冈本视频 classes are offered in 8-week sessions. Learn more about how our class schedule can help you succeed.

Credit for Prior Learning

What will I learn?

  1. Assess the role of Integrated Marketing Communication
  2. Propose creative brief
  3. Valuate a media strategy
  4. Select appropriate promotional tools
  5. Determine criteria to measure effectiveness
  6. Defend use of regulations and ethical advertising
  7. Design an Integrated Marketing Communication program

Class Details

Class Number:
MARKET 10104107-2 - Integrated Marketing Comm
Location:
冈本视频 Green Bay
Date:
-
Delivery:
Blended-less than 50% online
Term:
2026 Fall Session 2

Class Notes

Class Format:

路听听听听听听 Combination of in-person and online instruction.

路听听听听听听 Attend in-person sessions at specified dates, times, and location.

路听听听听听听 Access remaining instruction online.

路听听听听听听 For more info, visit聽.

Course Materials:

路听听听听听听 Digital materials will be available on Canvas by the first day of class.

路听听听听听听 The fee is included in your tuition statement as the 'Digital Material Access Fee'.

路听听听听听听 You can optionally buy a print version of the textbook from the .

Meetings Times

Dates Day(s) / Time Location
10/22/2026 - 12/18/2026 Thursday
8:30 AM - 11:20 AM
Green Bay Campus Room BT227
10/22/2026 - 12/18/2026 Online
12:00 AM - 12:00 AM

* Cost displayed is based on in-state residency. Back to cost